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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20201112T150000Z
DTEND:20201112T160000Z
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SUMMARY:Executive Session Series - Featuring David Meerman Scott
DESCRIPTION:Turning Customers Into Fans\n\nin Challenging Times\n\n\n\nJoin us on Facebook Live | Twitter | YouTube\n\nFree of charge\n\nRegistration required\n\nLive stream link will be sent to all registered attendees\n\n \n\n\n\nFeatured Conversation\n\nGreater Providence Chamber of Commerce President Laurie White will host a live streamed conversation with top marketing author and speaker David Meerman Scott.\n\n\n\nDavid is a marketing strategist\, entrepreneur\, investor and advisor to emerging companies\, and bestselling author of 11 books\, including "Fanocracy" and "The New Rules of Marketing & PR." \n\n\n\nInstead of buying or begging your way in\, David says anybody can earn attention by "publishing their way in" using the tools of social media such as\, blogs\, podcasts\, online news releases\, online video\, viral marketing and online media. He believes that\, with few exceptions\, marketers gain the best return on their investment in content creation when they choose "ungated" publication. Writing for Forbes\, Nick Morgan notes that "David is one of those select few people who saw and understood the social media phenomenon as it began."\n\n\n\nIn January 2020\, Scott published Fanocracy: Turning Fans into Customers and Customers into Fans co-authored with his daughter\, Reiko Scott. It explains how to benefit from the trend where savvy companies and non-profits attract not just customers but fans who indirectly promote the product better than direct marketing from the company itself can. It was listed on the Wall Street Journal Best Selling Books list in the Hardcover Business category and on Publishers Weekly This Week's Bestsellers list.\n\n \n\n	\n		\n			\n			\n			\n			\n\n			Missed any of our previous webcasts? \n\n			Watch them all here whenever you want.
X-ALT-DESC;FMTTYPE=text/html:<br />\n<span style="color:#333333\;"><img alt="" height="478" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2600/Image/Barbara2/MeermanScott.png" style="width: 850px\; height: 478px\;" width="850" /></span>\n<div style="text-align: center\;"><br />\n<span style="color:#333333\;"><strong><span style="font-size:24px\;"><span style="font-family:arial\;">Turning Customers Into Fans<br />\nin Challenging Times</span></span></strong><br />\n<br />\n<span style="font-size:18px\;"><span style="font-family:arial\;">Join us on Facebook Live | Twitter | YouTube<br />\nFree of charge<br />\nRegistration required</span></span><br />\n<span style="font-size:14px\;"><span style="font-family:arial\;">Live stream link will be sent to all registered attendees</span></span></span><br />\n&nbsp\;</div>\n\n<div><br />\n<span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#333333\;"><strong>Featured Conversation</strong><br />\nGreater Providence Chamber of Commerce President Laurie White will host a live streamed conversation with top marketing author and speaker </span><a href="https://www.davidmeermanscott.com/" target="_blank">David Meerman Scott</a><span style="color:#333333\;">.<br />\n<br />\nDavid is a marketing strategist\, entrepreneur\, investor and advisor to emerging companies\, and bestselling author of </span><a href="https://www.davidmeermanscott.com/books" target="_blank">11 books</a><span style="color:#333333\;">\, including &quot\;Fanocracy&quot\; and &quot\;The New Rules of Marketing &amp\; PR.&quot\;&nbsp\;<br />\n<br />\nInstead of buying or begging your way in\, David says anybody can earn attention by &quot\;publishing their way in&quot\; using the tools of social media such as\, blogs\, podcasts\, online news releases\, online video\, viral marketing and online media. He believes that\, with few exceptions\, marketers gain the best return on their investment in content creation when they choose &quot\;ungated&quot\; publication. Writing for Forbes\, Nick Morgan notes that &quot\;David is one of those select few people who saw and understood the social media phenomenon as it began.&quot\;<br />\n<br />\nIn January 2020\, Scott published </span><a href="https://www.davidmeermanscott.com/books/fanocracy" target="_blank">Fanocracy: Turning Fans into Customers and Customers into Fans</a><span style="color:#333333\;"> co-authored with his daughter\, Reiko Scott. It explains how to benefit from the trend where savvy companies and non-profits attract not just customers but fans who indirectly promote the product better than direct marketing from the company itself can. It was listed on the <em>Wall Street Journal</em> Best Selling Books list in the Hardcover Business category and on <em>Publishers Weekly</em> This Week&#39\;s Bestsellers list.</span></span></span><br />\n&nbsp\;\n<table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-spacing: 0px\; border-collapse: collapse\; background-color: transparent\; max-width: 100%\; min-width: 100%\;" width="100%">\n	<tbody style="box-sizing: border-box\;">\n		<tr style="box-sizing: border-box\;">\n			<td class="mcnTextContent" style="box-sizing: border-box\; padding: 0px 18px 9px\; color: rgb(255\, 255\, 255)\; font-family: Helvetica\; font-size: 15px\; line-height: 22.5px\;" valign="top">\n			<div style="box-sizing: border-box\; text-align: center\;">\n			<div style="box-sizing: border-box\;">\n			<div style="box-sizing: border-box\;"><br />\n			<span style="color:#333333\;"><span style="box-sizing: border-box\; font-size: 16px\;"><span style="box-sizing: border-box\; font-family: arial\;"><span style="box-sizing: border-box\;"><span style="box-sizing: border-box\; font-weight: bolder\;">Missed any of our previous webcasts?&nbsp\;<br style="box-sizing: border-box\;" />\n			Watch them all here whenever you want.</span></span></span></span></span><br style="box-sizing: border-box\;" />\n			<br style="box-sizing: border-box\;" />\n			<a href="http://www.providencechamber.com/watch-our-virtual-events" style="box-sizing: border-box\; background-color: transparent\; color: rgb(76\, 180\, 220)\; text-decoration-line: none\; overflow-wrap: break-word\; outline: 0px\;" target="_blank"><img data-file-id="12073" height="156" src="https://mcusercontent.com/512e305a3ddc57c8ce2cd386b/images/62a4ca64-a3f5-4fb5-a426-f0237acb8d1e.png" style="box-sizing: border-box\; border: 0px\; vertical-align: middle\; width: 530px\; height: 156px\; margin: 0px\;" width="530" /></a></div>\n			</div>\n			</div>\n			</td>\n		</tr>\n	</tbody>\n</table>\n<br />\n<br />\n&nbsp\;</div>\n\n<div>&nbsp\;</div>\n\n<div>&nbsp\;</div>\n\n<div>&nbsp\;</div>\n\n<div>&nbsp\;</div>\n\n<div>&nbsp\;</div>\n
LOCATION:Online Event
UID:e.2600.935
SEQUENCE:3
DTSTAMP:20260406T024332Z
URL:http://providencechamber-dev.chambermaster.com/events/details/executive-session-series-featuring-david-meerman-scott-935
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